Bleach in Australia

Bleach in Australia

  • March 2017
  • 18 pages
  • Euromonitor International
Report ID: 258420
Bleach continued to face a difficult retail environment in 2016. Brand manufacturers in other categories introduced a growing variety of products with disinfectant properties that served as substitutes for traditional bleach. Furthermore, the shift away from using bleach as a booster in laundry care continued to eat into the volume sales of traditional bleach.

Euromonitor International’s Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN AUSTRALIA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2011-2016
Table 2 Sales of Bleach: % Value Growth 2011-2016
Table 3 NBO Company Shares of Bleach: % Value 2012-2016
Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
Table 5 Forecast Sales of Bleach: Value 2016-2021
Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Pascoe's Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 1 Pascoe's Pty Ltd: Key Facts
Competitive Positioning
Summary 2 Pascoe's Pty Ltd: Competitive Position 2016
Reckitt Benckiser (australia) Pty Ltd in Home Care (australia)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser (Australia) Pty Ltd: Key Facts
Competitive Positioning
Summary 4 Reckitt Benckiser (Australia) Pty Ltd: Competitive Position 2016
Executive Summary
Better Performance in 2016 Compared With Previous Years
Liquid Tablet Detergents Remains Insignificant in Laundry Care
Reckitt Benckiser (australia) Remains the Leader in Home Care
Internet Retailing Plays A Small Role in the Competitive Retail Environment
Relatively Stagnant Performance Expected for Home Care Over the Forecast Period
Key Trends and Developments
Health and Wellness Concerns Drive the Market for Natural Home Care Products
Australian Consumers Continue To Be Attracted by Convenient Home Care Products
Exotic Scents in Home Care Products A Growing Trend in Australia
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources












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Country=Australia Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000