Bleach in New Zealand

Bleach in New Zealand

  • April 2017
  • 14 pages
  • Euromonitor International
Report ID: 258432
Bleach struggled to remain relevant in 2016, as competing home care categories incorporated the use of bleach into their new products. This was evident in toilet care where it was utilised in in-cistern devices, ITBs and toilet liquids in products such as Duck Protection Bleach Action in-cistern blocks and Duck Bleach Discs. This was also witnessed with Janola Power Clean Ultra Strength, with bleach utilised as an ingredient to clean the toilet due to its whitening/brightening and germ-killing p...

Euromonitor International’s Bleach in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
April 2017


Competitive Landscape
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Executive Summary
Competitive Retail Environment Inhibits Value Sales Growth
Fragrance Drives Development
Reckitt Benckiser Continues To Lead Home Care
Supermarket Dominance Continues
Housing Boom Expected To Drive Growth
Key Trends and Developments
Rise of "green" Fragrances
Convenience Trends Cannibalise Some Categories
Dominance of Supermarkets Continues
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 1 Research Sources


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Country=NewZealand Industry=CleaningCompound ParentIndustry=SpecialtyChemical Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000