Deodorants in Finland

Deodorants in Finland

  • April 2017 •
  • 30 pages •
  • Report ID: 258527
This mature category saw a marginal increase in current value sales in 2016. Competition remained fierce, but a number new launches boosted sales. These appeared mainly in men’s mass deodorants, which posted a 3% increase in current value sales in 2016. Most launches were part of new lines offering men’s grooming products, including Tabac Gentle Men’s Care; Dove Men + Care, Old Spice; and David Beckham. Berner also introduced a line extension to its adidas brand (adidas adipure).

Euromonitor International’s Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Finland Industry=Cosmetics ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000