Depilatories in Sweden

Depilatories in Sweden

  • May 2017
  • 19 pages
  • Euromonitor International
Report ID: 258574
The abundancy of substitutes for hair removal limited growth for depilatories in Sweden during 2016. Products to use at home, such as epilators and IPLs, were on the rise during 2016, while many Swedes also showed an increasing interest in visiting clinics and beauty salons to get rid of unwanted hair. Swedish consumers have over the latter part of the review period therefore displayed a preference for permanent hair removal as the beauty norm in Sweden discards body hair.

Euromonitor International’s Depilatories in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Hair Removers/Bleaches, Women’s Pre-Shave, Women’s Razors and Blades.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEPILATORIES IN SWEDEN
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2011-2016
Table 2 Sales of Depilatories by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Depilatories: % Value 2012-2016
Table 4 LBN Brand Shares of Depilatories: % Value 2013-2016
Table 5 Forecast Sales of Depilatories by Category: Value 2016-2021
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2016-2021
Executive Summary
Maturity Hampers Growth
Trade Association for Smaller Swedish Brands Established in 2016
Niche Brands Gain Share
Skin Care and Colour Cosmetics Will Display the Highest Sales
Individualisation Influences Growth and Product Development
Key Trends and Developments
Apparel Retailers, Pharmacies and Beauty Retailers Are Expanding Their Private Label
Health Awareness Increases Demand for Natural Products
Men's Increasing Interest in Grooming Ensures More Niche Retailers and Brands
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 9 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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Country=Sweden Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000