Wipes in Germany

Wipes in Germany

  • April 2017
  • 26 pages
  • Euromonitor International
Report ID: 258825
Wipes registered 1% current value growth in 2016, a performance which was in line with the 1% current value growth recorded in the category during 2015. Generally high levels of disposable income mean that German consumers are often willing to spend more on retail hygiene products as they value the convenience provided by products such as wipes in everyday life. In addition, 2016 saw especially a positive development in facial cleansing wipes and moist toilet wipes.

Euromonitor International’s Wipes in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WIPES IN GERMANY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Kimberly-Clark GmbH in Tissue and Hygiene (germany)
Strategic Direction
Summary 1 Kimberly-Clark GmbH: Key Facts
Summary 2 Kimberly-Clark GmbH: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark GmbH: Competitive Position 2016
SCA Hygiene Products Se in Tissue and Hygiene (germany)
Strategic Direction
Summary 4 SCA Hygiene Products SE: Key Facts
Summary 5 SCA Hygiene Products SE: Operational Indicators
Competitive Positioning
Summary 6 SCA Hygiene Products SE: Competitive Position 2016
Executive Summary
Tissue and Hygiene Continues To Record Positive Growth Trends in 2016
Adult Incontinence Is the Fastest Growing Tissue and Hygiene Category
Brands Put Emphasis on Premiumisation
Discounters Continue To Lose Distribution Value Share in Tissue and Hygiene
Demographic Shifts Set To Be Vital To the Future Performance of Tissue and Hygiene
Key Trends and Developments
Tissue and Hygiene Strongly Benefits From the Favourable Economic Situation
Away-from-home Tissue and Hygiene Flourishes
Demographic Changes Shape Sales of Hygiene Products
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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Country=Germany Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000