Nappies/Diapers/Pants in Kenya

Nappies/Diapers/Pants in Kenya

  • May 2017
  • 16 pages
  • Euromonitor International
Report ID: 258835
During 2016, 12% of the Kenyan population were babies and infants aged up to 36 months. In addition, per capita volume sales of nappies/diapers/pants rose to 40 units per child. This was considerably lower than the 1,244 units per child per year in North America and 963 units per child per year in Western Europe. Nonetheless, growth in volume terms was the result of rising disposable incomes and lower product prices as manufacturers reduced product prices during both 2014 and 2015 as well as the...

Euromonitor International’s Nappies/Diapers/Pants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

NAPPIES/DIAPERS/PANTS IN KENYA
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2013-2016
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Executive Summary
Positive Growth for Tissue and Hygiene During 2016
Wider Audience and More Developed Market
Local Players Mainly Characterise the Tissue and Hygiene Landscape
Ongoing Rise of Modern Grocery Retailers Widens Availability of Tissue and Hygiene
Tissue and Hygiene Set To See Strong Growth Over the Forecast Period
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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Country=Kenya Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000