Surface Care in Nigeria

Surface Care in Nigeria

  • January 2017
  • 21 pages
  • Euromonitor International
Report ID: 259065
Most product areas in surface care saw a worsening retail volume performance in 2016. This was due to the impact of high inflation and economic uncertainty, with declining real disposable income levels encouraging consumers to opt for low-priced multifunctional home care products for cleaning such as bar detergents, hand wash detergents and bleach. Home care disinfectants were notably impacted by strong competition from bleach in the year, with this product area seeing its first annual retail vo...

Euromonitor International’s Surface Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN NIGERIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Gongoni Co Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 1 Gongoni Co Ltd: Key Facts
Competitive Positioning
Summary 2 Gongoni Co Ltd: Competitive Position 2016
Unilever Nigeria Plc in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 3 Unilever Nigeria Plc: Key Facts
Summary 4 Unilever Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 5 Unilever Nigeria Plc: Competitive Position 2016
Executive Summary
Double-digit Current Value Growth Solely Due To Inflation in 2016
Consumers Shift To Affordable Multifunctional Products
Shares Shaken Up As Consumers Trade Down
Economy Distribution Channels Attract Price-sensitive Consumers
Sluggish Forecast Period Growth Due To Economic Uncertainty
Key Trends and Developments
Growing Price-sensitivity Due To Economic Downturn and High Inflation
Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
Counterfeits and Informal Retailing Pose Growing Challenge
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 Sales of Home Care by Region: Value 2011-2016
Table 11 Sales of Home Care by Region: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources
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Country=Nigeria Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000