Focus on CRM-Oriented Mobile Applications: Customer Experience Improvement a By-Product of Employee Productivity?

Focus on CRM-Oriented Mobile Applications: Customer Experience Improvement a By-Product of Employee Productivity?

  • January 2015 •
  • 22 pages •
  • Report ID: 2590982 •
  • Format: PDF

This IDC study focuses on mobile enterprise applications deployed specifically within sales organizations. Companies are profiled regarding implementations and future plans, including purchase plans. This study is based on our Mobile Enterprise Applications Survey conducted in February 2014.

"Our study results attest that U.S. companies are deploying mobile enterprise applications for employee productivity and corporate performance reasons ($)," reports Mary Wardley, vice president of CRM Applications and Customer Experience for IDC. "However, they expect a tangible benefit in terms of improving the customer experience through the use of MEAs."