Pakistan B2C E-Commerce Market 2019

Pakistan B2C E-Commerce Market 2019

  • January 2019 •
  • 51 pages •
  • Report ID: 2648578 •
  • Format: PDF
Fast growth in Pakistani E-Commerce, according to report

Germany-based secondary market research specialist has released a new publication entitled “Pakistan B2C E-Commerce Market 2019”. The report highlights the rapid growth of the Pakistani B2C E-Commerce market.

Development of the Pakistani E-Commerce market

Despite being still in the early stages of development, over 2018, the E-Commerce market in Pakistan increased two-fold. The market is propped up by increasingly better Internet penetration rates and more mobile device usage.

The prevalence of the Internet increases

Between 2010 and 2017, the Internet penetration rate has almost doubled. However, even with this high rate of growth, Pakistan’s share of Internet users still falls below the average in Asia. Despite this, Pakistan’s large population compensates and a quarter of these Internet users are already shopping online.

The rise of mobile

Desktop may be the most used device to access the Internet in Pakistan, but the number of mobile users is growing. Driving this potential for the rise of mobile shopping, by 2025, half of the population of Pakistan is expected to have mobile devices.

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