Over the forecast period, Nintendo (Hong Kong) is expected to defend its status as the second leading player in video games by taking measures to halt the decline in its value share. The player is expected to innovate and diversify in relation to its portfolio in order not to over rely on hand-held video game consoles and games, given the challenge posed by mobile gaming.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Over the forecast period Microsoft Hong Kong Ltd is expected to maintain and consolidate its leading position in video games by getting more independent developers (like Sony) to develop games for its Xbox One and better integrating its console game business with its online gaming ecosystem. Euromonitor International Local Company Profiles...