The LINE’s OTT communications strategy

The LINE’s OTT communications strategy

  • January 2015 •
  • 25 pages •
  • Report ID: 2651757
LINE is the leading social messenger app in Japan and several countries in East Asia. It has attracted a remarkably high number of subscribers since its launch in June 2011. This case study assesses the company's prospects in this highly contested market.
Date=201501 Publisher=AnalysysMason Price=3000