This IDC study examines the Big Data technology and services market for the period 2014-2018. The Big Data market is an aggregation of the storage, server, networking, infrastructure as a service (IaaS), software (e.g., information management, discovery and analytics, and applications), and services market segments -- each with several subsegments, which are provided this time to make the study more comprehensive. Starting with this forecast, IDC is including a percentage of high-performance data analysis and other datacenter infrastructure that we believe make up for the Big Data component running in that infrastructure. This market forecast also includes splits of the market based on maturity of adoption in countries and major vertical industries. The country split categorizes the 13 main markets in Asia/Pacific (excluding Japan), or APEJ, into three: Leaders, Midstream, and Starters. "Adoption of Big Data and analytics, or BDA, across APEJ is accelerating. We see this shifting from being the arena of the most ambitious organizations into the strategic road map for the market contenders," says Craig Stires, associate VP of Big Data, Analytics, Software in IDC Asia/Pacific. "Although the market is moderately estimated at US$1.2 billion in 2014, it is growing strongly with a CAGR of 32.0% through 2018, when the market will reach US$3.6 billion," he adds.
"The most common objective of BDA initiatives in APEJ is behavioral profiling and modeling. For example, in financial services, which invested the most in 2014, we will see customer analytics and personalized services dominating investment for the next few years," says Qiao Li, senior market analyst, Big Data and Analytics, IDC Asia/Pacific. "Another key area of BDA investments will come from collection of citizen data and Smart Cities initiatives in the government sector," she adds. In terms of countries, Leader countries such as Australia and Singapore are the most experienced in leveraging analytics tools and applying data-driven approaches for improved decision making," says Daniel-Zoe Jimenez, senior program manager, Big Data, Analytics, Enterprise Applications, and Social, IDC Asia/Pacific. "In the Midstream category, China and India continue to show fast growth rates from an IT spending perspective as well as in population. However, we also expect major opportunities in urbanization, infrastructure, and information consumption, particularly in China, to be critical in the forecast period," he adds.