Advertising in Singapore

Advertising in Singapore

  • April 2018 •
  • 42 pages •
  • Report ID: 2906488
Advertising in Singapore

Advertising in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the Singapore advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Singaporean advertising industry had total revenues of $468.1m in 2017, representing a compound annual growth rate (CAGR) of 1.6% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry’s most lucrative in 2017, with total revenues of $184.3m, equivalent to 39.4% of the industry’s overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Singapore
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Singapore
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Singapore advertising market with five year forecasts

Reasons to buy
- What was the size of the Singapore advertising market by value in 2017?
- What will be the size of the Singapore advertising market in 2022?
- What factors are affecting the strength of competition in the Singapore advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Singapore’s advertising market?

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