Summary Advertising in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis Essential resource for top-line data and analysis covering the Turkey advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights - The advertising industry consists of agencies providing advertising, including display advertising, services. - The Turkish advertising industry had total revenues of $1,077.0m in 2017, representing a compound annual growth rate (CAGR) of 4.9% between 2013 and 2017. - The food, beverage & personal/healthcare segment was the industry’s most lucrative in 2017, with total revenues of $244.1m, equivalent to 22.7% of the industry’s overall value. - In Turkey, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field. In recent years smartphones have become much more readily available and more affordable.
Scope - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Turkey - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Turkey - Leading company profiles reveal details of key advertising market players’ global operations and financial performance - Add weight to presentations and pitches by understanding the future growth prospects of the Turkey advertising market with five year forecasts
Reasons to buy - What was the size of the Turkey advertising market by value in 2017? - What will be the size of the Turkey advertising market in 2022? - What factors are affecting the strength of competition in the Turkey advertising market? - How has the market performed over the last five years? - What are the main segments that make up Turkey’s advertising market?
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