Abstract Online Advertising Procurement in the US This report is intended to assist buyers of online advertising. Online advertising includes mobile, digital video, e-mail and display advertising, such as web banners and text ads. Online advertising spaces can be purchased from individual websites, media conglomerates...
Abstract Search Engine Marketing Services Procurement in the US This report is intended to assist buyers of search engine marketing (SEM) services. SEM services help buyers increase their visibility in a search engine. A higher rank in a search engine’s results makes it easier for websites to attract...
Abstract Social Media Management Services Procurement in the US This report is intended to assist buyers of social media management services. Social media refers to the collection of websites and online tools that enable internet users to share information (e.g. Facebook, Twitter and Instagram). Social media...
Agents of change: Revenue is set to fall in 2020-21 as demand drops, following years of double-digit growth Abstract Digital Advertising Agencies in the UK Digital advertising agencies create advertising campaigns and place advertisements across digital media outlets. Through in-house capabilities or subcontracting,...
Focus group: Increased corporate profit will likely support demand for industry services Abstract Market Research in the US The Market Research industry in the United States has experienced strong growth over the five years to 2019, encouraged by growth in research and development (R&D) and internet...
Abstract Marketing Attribution Software Procurement in the US This report is intended to assist buyers of marketing attribution software. Marketing attribution software helps companies track the effectiveness of advertising campaigns to acquire leads and make sales. The software tracks the events that lead...
Plugged in: Content diversification and tiered pricing models are expected to pave the way for industry growth Abstract Cable Networks in Canada The longstanding health of the Cable Networks industry in Canada has been threatened. Both consumers and the government have increasingly explored alternatives...
Old news: Publishers and readers increasingly shift to online news, leading to revenue declines Abstract Newspaper Publishing in New Zealand Industry players publish newspapers for distribution in New Zealand. The industry includes firms that publish online newspapers to complement their print publications....
Showing signs: Online advertising is expected to continue siphoning revenue from traditional industry displays Abstract Billboard & Outdoor Advertising in the US Over the five years to 2019, revenue for the Billboard and Outdoor Advertising industry is expected to increase. The industry experiences...
Buffering results: Industry revenue growth is forecast to slow, due to COVID-19 causing an economic slowdown Abstract Search Engines in the UK This industry covers the operation of search engines and other websites that act as portals to the internet. Typically, these platforms allow users to search...