Changing Dynamics of Digital and Social Loyalty Programs

Changing Dynamics of Digital and Social Loyalty Programs

  • March 2015 •
  • 9 pages •
  • Report ID: 2909398 •
  • Format: PDF
Marketers have started focusing on creating loyalty programs based on digital and social interaction. This trend has fundamentally reshaped strategies around loyalty programs by enhancing online and offline consumer-brand interactions.

This report answers the following key questions:

- What role does Social Media play in the success of digital and social loyalty programs?

- What digital and social loyalty programs work best to drive sales and build brand loyalty?

- How is the overall proposition of digital and social loyalty programs shaping up and what it means for brands?

- How loyalty programs are expected to evolve in future?

This report provides detailed analysis of opportunities, trends and innovation in digital and social loyalty programs. Innovator360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.

- Social Currency: This report provides insights into the use of social media to covert brand loyalty to brand advocacy among consumers.

- Mobile Engagement: This report details the use of mobile devices to engage loyal consumers both, before and after the purchase, and not just at the point of purchase.

- Personalized Experiences: This report covers the use of big data analytics and insights to predict customer behavior, and shape highly personalized and exclusive offers and experiences for the most loyal consumers.

- Gamification: This report covers the increasing use of incentivizes to drive brand loyalty, by offering redeemable virtual rewards to customers through games and challenges.

- Third Party Loyalty Programs: This report details the use of third-party loyalty programs by marketers to reach out to a larger customer base.
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