Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products.
To meet the growing consumer demand for multifunctional products, vendors are enhancing the basic functions of deodorants to include antiperspirant and skin lightening features. Dove Go Fresh and Dove Original Clean are examples of solid multifunctional deodorants.
Technavio’s analysts forecast the global deodorant market to grow at a CAGR of 5.65% during the period 2016-2020.
Covered in this report The report covers the present scenario and the growth prospects of the global deodorant market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the retail sales of deodorants and antiperspirants.
The market is divided into the following segments based on geography: - Americas - APAC - Europe - MEA Technavio's report, Global Deodorant Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.
Other prominent vendors - Adidas - CavinKare - Chanel - Christian Dior - Church & Dwight - Estee Lauder - Godrej Consumer Products - Hypermarcas - Kao - Lion - L'Oreal - McNroe - Playboy - Raymond - Revlon - Shekofa Kish - Shiseido - Tom's of Maine - TTK Healthcare - Verdan Sarl - Vini Group - Yardley of London
Market driver - Increasing concern about hygiene among consumers - For a full, detailed list, view our report
Market challenge - Concerns related to toxicity of chemicals - For a full, detailed list, view our report
Market trend - Demand for organic and natural deodorant products - For a full, detailed list, view our report
Key questions answered in this report - What will the market size be in 2020 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
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Gross Domestic Product Per Capita
Consumer Price Index
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