Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over 2014-2019, making it a strong hot spot for the industry. With very low possession rates and growing disposable incomes, opportunities co-exist for both the lower end and the premium segment to find growth.
Euromonitor International's Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.
Product Coverage:
Major Appliances, Small Appliances.
Data Coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Our reports have been used by over 10K customers, including:
129 pages •
By Euromonitor International
• Jan 2021
Negative sales growth was recorded across consumer appliances in Singapore during 2020 as the COVID-19 pandemic had a generally negative impact on sales. Major appliances was hardest hit, with built-in major appliances recording particularly serious volume sales declines as delays in the completion of residential housing developments due to...
127 pages •
By Euromonitor International
• Jan 2021
Prior to the emergence of the pandemic, Chile had already experienced notable disruption with the last quarter of 2019 seeing a social outbreak that impacted the performance of consumer appliances, resulting in low volume decline. Various protests including looting and vandalism, resulted in disruption to transport, supply chains and distribution.
Consumer...
139 pages •
By Euromonitor International
• Dec 2020
Consumer appliances in Spain witnessed double-digit drops in both current value and retail volume terms in 2020, attributed to the impact of the pandemic and subsequent lockdown for several months from March. While non-essential retailers, such as dominant distribution channel electronics and appliance specialist retailers, were forced to...
124 pages •
By Euromonitor International
• Apr 2021
Home seclusion, one of the most relevant consequences of COVID-19, had a strong impact on the demand for consumer appliances in Brazil in 2020. On one hand, with more time spent at home consumers were encouraged to update their existing consumer appliances, or to invest in new ones. On the other hand, it also negatively impacted consumer confidence...
134 pages •
By Euromonitor International
• Feb 2021
Given that growth in consumer appliances volume sales in Germany was already stagnating due to the high household penetration of many product types, the COVID-19 pandemic unsurprisingly resulted in a negative performance for the market as a whole in this regard in 2020. There were mixed factors at play, however, and it was not just a straightforward...
123 pages •
By Euromonitor International
• Feb 2021
Due to the outbreak of COVID-19 in 2020, consumer appliances recorded a volume decline of 3%, compared to positive growth of 2% in 2019. This was the result of the slowdown in economic activity, with expatriates losing jobs, companies downsizing and consumers delaying their purchases due to increased price-sensitivity and financial insecurity....
124 pages •
By Euromonitor International
• Feb 2021
Retail volume sales of consumer appliances in Saudi Arabia faced two significant headwinds during 2020 – COVID-19 and a hike in the rate of value added tax (VAT) from 5% to 15% that was implemented in July.
Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level....
119 pages •
By Euromonitor International
• Feb 2021
The rate of growth in retail volume sales of consumer appliances was almost unchanged between 2019 and 2020. However, this masks a significant divergence in performance between major and small appliances: Retail volume sales of the former declined at an accelerated rate in 2020, as the economic uncertainty engendered by COVID-19 left some...
129 pages •
By Euromonitor International
• Feb 2021
A weak performance by consumer appliances in 2019, driven by a depressed housing market and low consumer confidence, was exacerbated by the emergence of the pandemic and subsequent lockdown in 2020, which resulted in stronger declines across the market, despite some signs in January that sales of consumer appliances were starting to pick up.
Consumer...
127 pages •
By Euromonitor International
• Jan 2021
Overall, consumer appliances has been negatively impacted by the outbreak of COVID-19, as most product areas have witnessed volume decline. The main reason for this has been due to store closures due to lockdown regulations. Between the months of March and April, all non-essential stores were forced to close which meant consumers had limited...
Small Appliance
Home Appliance
White Goods
Cooking Appliance
Vacuum Cleaner
Household Refrigerator
Dishwasher
Greece
Dishwasher Sales
Vacuum Cleaner Sales
By continuing to use this site you consent to the use of cookies on your device as described in our Cookie Policy unless you have disabled them.
You can change your Cookie Settings at any time but parts of our site will not function correctly without them.