Bleach in Indonesia

Bleach in Indonesia

  • May 2017
  • 19 pages
  • Euromonitor International
Report ID: 295683
Bleach remained the worst performing home care category in Indonesia during 2016 as current value sales fell by 3% over the course of the year. Although the products categorised under bleach are generally marketed as bleach as well as disinfectant, the majority of Indonesians still use these products conventionally, with their usage often limited to removing stains from white clothing. It is clearly stated on the packaging of bleach that chlorine bleach can be used for toilet care, surface care...

Euromonitor International’s Bleach in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
May 2017


Competitive Landscape
Category Data
Table 1 Sales of Bleach: Value 2011-2016
Table 2 Sales of Bleach: % Value Growth 2011-2016
Table 3 NBO Company Shares of Bleach: % Value 2012-2016
Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
Table 5 Forecast Sales of Bleach: Value 2016-2021
Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Sayap Mas Utama Pt in Home Care (indonesia)
Strategic Direction
Key Facts
Summary 1 Sayap Mas Utama PT: Key Facts
Competitive Positioning
Summary 2 Sayap Mas Utama PT: Competitive Position 2016
Unilever Indonesia Tbk Pt in Home Care (indonesia)
Strategic Direction
Key Facts
Summary 3 Unilever Indonesia Tbk PT: Key Facts
Summary 4 Unilever Indonesia Tbk PT: Operational Indicators
Competitive Positioning
Summary 5 Unilever Indonesia Tbk PT: Competitive Position 2016
Executive Summary
Faster Volume Growth But Slower Current Value Growth Posted in 2016
Consumers Shifting To More Affordable Products
Rising Activity Among the Key Home Care Players
Increasing Value Share of Modern Grocery Retailers Outlets
Brighter Years Expected for Home Care Products
Key Trends and Developments
High Price Increases in Many Categories Creates Rising Demand for Refill Packs and Products in Smaller Pack Sizes
Home Care Products Become More Specific, Answering Different Consumers' Needs
Modern Grocery Retailers Dominate Home Care Distribution
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 6 Research Sources


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Country=Indonesia Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000