Cat Food in Italy

Cat Food in Italy

  • May 2017
  • 32 pages
  • Euromonitor International
Report ID: 295703
Premium wet cat food will remain the main focus area for manufacturers and retailers in 2017. The pet humanisation trend is impacting not just dog food, but also to an increasing extent cat food. As a result there is the potential for selling more-expensive products based on premium claims related to either taste, nutritional value or health functionality. The relevance of pet humanisation can be exemplified by Mars Italia’s premium brand Sheba, which explicitly presents itself as a “brand for t...

Euromonitor International’s Cat Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CAT FOOD IN ITALY
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2012-2017
Table 2 Cat Population 2012-2017
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2012-2017
Category Data
Summary 1 Cat Food by Price Band 2017
Table 4 Sales of Cat Food by Category: Volume 2012-2017
Table 5 Sales of Cat Food by Category: Value 2012-2017
Table 6 Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 7 Sales of Cat Food by Category: % Value Growth 2012-2017
Table 8 Sales of Premium Cat Food by Category: Value 2012-2017
Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2012-2017
Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2012-2017
Table 11 NBO Company Shares of Cat Food: % Value 2012-2016
Table 12 LBN Brand Shares of Cat Food: % Value 2013-2016
Table 13 LBN Brand Shares of Cat Treats: % Value 2013-2016
Table 14 Forecast Sales of Cat Food by Category: Volume 2017-2022
Table 15 Forecast Sales of Cat Food by Category: Value 2017-2022
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2017-2022
Conagit SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 2 Conagit SpA: Key Facts
Summary 3 Conagit Spa: Operational Indicators
Competitive Positioning
Summary 4 Conagit SpA: Competitive Position 2016
Monge & C SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 5 Monge & C SpA: Key Facts
Summary 6 Monge & C SpA: Operational Indicators
Competitive Positioning
Summary 7 Monge & C Spa: Competitive Position 2016
Morando SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 8 Morando SpA: Key Facts
Summary 9 Morando SpA: Operational Indicators
Competitive Positioning
Summary 10 Morando SpA: Competitive Position 2016
Executive Summary
Pet Owners Demand Higher Quality Pet Food Products, Boosting Value Sales
Competitive Environment Toughens in 2017
Multinational Players Dominate 2016
Internet Retailing Gains Ground in 2017
Pet Care Expected To See Continued Value Growth
Key Trends and Developments
Added Value and Health and Wellness Boosting Innovation
Economic Growth and Declining Unemployment Positively Impacts Demand
Internet Retailing Strengthens Significantly in 2017
Market Indicators
Table 18 Pet Populations 2012-2017
Market Data
Table 19 Sales of Pet Food by Category: Volume 2012-2017
Table 20 Sales of Pet Care by Category: Value 2012-2017
Table 21 Sales of Pet Food by Category: % Volume Growth 2012-2017
Table 22 Sales of Pet Care by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Pet Food: % Value 2012-2016
Table 24 LBN Brand Shares of Pet Food: % Value 2013-2016
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2012-2016
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2013-2016
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2016
Table 28 Distribution of Pet Care by Format: % Value 2012-2017
Table 29 Distribution of Pet Care by Format and Category: % Value 2017
Table 30 Distribution of Dog and Cat Food by Format: % Value 2012-2017
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2017
Table 32 Forecast Sales of Pet Food by Category: Volume 2017-2022
Table 33 Forecast Sales of Pet Care by Category: Value 2017-2022
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 11 Research Sources












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Country=Italy Industry=PetFood ParentIndustry=PackagedFood Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000