Deodorants in Denmark

Deodorants in Denmark

  • May 2017
  • 30 pages
  • Euromonitor International
Report ID: 295767
Deodorants is a mature category in Denmark, and value growth rates tend to be modest. The key changes in deodorants were mainly driven by consumer preferences in terms of the various formats available. Growing environmental awareness saw some Danish consumers move from deodorant sprays to roll-ons or sticks, which are generally viewed as being more environmentally-friendly. Although the use of triclosan in deodorant sprays was banned in Denmark in 2014, tests conducted by the Danish Consumer Cou...

Euromonitor International’s Deodorants in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN DENMARK
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
L'Oréal Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 1 L'Oréal Danmark A/S: Key Facts
Summary 2 L'Oréal Danmark A/S: Operational Indicators
Competitive Positioning
Summary 3 L'Oréal Danmark A/S: Competitive Position 2016
Matas A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 7 Matas A/S: Competitive Position 2016
Unilever Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 8 Unilever Danmark A/S: Key Facts
Summary 9 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 10 Unilever Danmark A/S: Competitive Position 2016
Executive Summary
Sluggish Growth Continues in 2016
Growing Demand for Natural and Organic Products
the Competitive Landscape Is Shaped by Acquisitions
Private Label Players Innovate To Challenge Branded Rivals
Slow But Stable Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Growing Concern Over the Side Effects of Beauty and Personal Care Products
Private Label Players Turn To Differentiation
Growth in Internet Usage Impacts Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources












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Country=Denmark Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000