Sanitary Protection in Taiwan

Sanitary Protection in Taiwan

  • March 2017
  • 24 pages
  • Euromonitor International
Report ID: 296030
Retail value sales of sanitary protection increased by 2% in current terms in 2016 due to innovative products launched and marketing campaigns initiated by both major players and smaller brands. Per capita use of sanitary protection in Taiwan was 232 units in 2016 (female population aged 12-54). Tampons remains limited because production sales and distribution are strictly regulated by the Taiwanese government, which may lead to lower use among consumers. This explains why per capita sanitary pr...

Euromonitor International’s Sanitary Protection in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN TAIWAN
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2011-2016
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Kang Na Hsiung Enterprise Co Ltd in Tissue and Hygiene (taiwan)
Strategic Direction
Key Facts
Summary 1 Kang Na Hsiung Enterprise Co Ltd: Key Facts
Summary 2 Kang Na Hsiung Enterprise Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Kang Na Hsiung Enterprise Co Ltd: Competitive Position 2016
Executive Summary
Tissue and Hygiene Posts Slower Overall Value and Volume Growth in 2016
Economic Situation Boosts Demand for Economy Products in 2016
Multinationals Continue To Dominate Tissue and Hygiene, While Local Brands Still Have Some Opportunities
Supermarkets and Hypermarkets Remain Key Distribution Channels in 2016
A Slowdown in Overall Value and Volume Growth Is Expected for Tissue and Hygiene
Key Trends and Developments
Economic Depression and Near-saturated Tissue and Hygiene Impact Performance Across All Categories
Changing Age Structure Slowly Affects Domestic Demand
Internet Retailing Is Picking Up While Physical Stores Retain the Majority Contribution To Overall Value
Market Indicators
Table 9 Birth Rates 2011-2016
Table 10 Infant Population 2011-2016
Table 11 Female Population by Age 2011-2016
Table 12 Total Population by Age 2011-2016
Table 13 Households 2011-2016
Table 14 Forecast Infant Population 2016-2021
Table 15 Forecast Female Population by Age 2016-2021
Table 16 Forecast Total Population by Age 2016-2021
Table 17 Forecast Households 2016-2021
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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Country=Taiwan Industry=PersonalHygiene ParentIndustry=PersonalCare Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000