The Verizon acquires AOL and takes a step towards its transformation into a digital player

The Verizon acquires AOL and takes a step towards its transformation into a digital player

  • May 2015 •
  • 2 pages •
  • Report ID: 3003950 •
  • Format: PDF
"Verizon's AOL acquisition reflects US operators' growing interest in digital advertising as a strategic priority."

Verizon acquires AOL
US-based operator Verizon confirmed its acquisition of AOL, an Internet media and advertising firm, in a transaction worth USD4.4 billion on 12 May 2015. It aims to use the media company's extensive mobile advertising platform as a service for third parties, as well as incorporate it into its own digital media services. This comment explores the reasons behind Verizon's acquisition and its potential impact on the US mobile market, and the emerging digital economy value chain in mobile advertising.