East African Broadband Market

East African Broadband Market

Increasing Uptake of Broadband Services in Ethiopia, Sudan, and Rwanda

This research service encompasses an analysis of East African broadband market focusing on Ethiopia, Sudan, and Rwanda. The study includes an analysis of key market developments and trends, the market size in terms of revenue and subscribers, demand and competition, and drivers and restraints. It also investigates the deployment of new technologies in East Africa. This study identifies the market forces in the 3 countries and determines the potential growth of these countries. Three big predictions and strategic recommendations are included. The base year used for this research study is 2011 and the forecast period is from 2012 to 2017.

Executive Summary

• The combined broadband market revenue in Ethiopia, Sudan, and Rwanda is expected to reach $X million in 2017, growing at a compound annual growth rate (CAGR) ofX% between 2011 and 2017. The combined revenue will derive from X, X broadband subscribers.
• The combined revenue growths will be mainly driven by the increasing uptake of broadband services and the entry of new Internet Service Providers (ISPs) in these countries. Ethiopia is likely to open up its telecommunications sector in the short term and this will certainly have a huge impact on the uptake of broadband services in the country.
• Sudan accounted for X% of the combined broadband services market in the X countries.
• In 2011, the combined broadband revenue was $X million, generated by X broadband subscribers.
• In 2011, there were X broadband providers in the X countries. However, there was only Xbroadband provider in Ethiopia.
• Broadband providers have been deploying wireless networks such as worldwide interoperability for microwave access (WiMAX) and Third Generation (3G) to serve end users in the respective countries. This has enormously contributed to the increase in broadband subscriptions.
• For example, Rwanda has had significant changes in terms of broadband services with the entry of several ISPs and the issuance of 3G licenses to mobile operators.
• Moreover, as a result of the multiple government-led initiatives, Rwanda has improved the Internet penetration rates from X% in 2009 to X% in 2011.
• Broadband network coverage is still relatively low across all countries, with an average X% geographic coverage.
• This is indicative of a large under-serviced market and the existence of high growth potential in the X countries.
• Consequently, new market participants might target areas without broadband services in the Xcountries by providing affordable tariffs to both consumers and businesses.
• For example, service providers could have regional or provincial deployments just to service areas where the other broadband operators are not operating.
• This could help them enjoy first-mover advantages when other operators decide to launch their network in these regions.
• Code division multiple access (CDMA) technology has emerged as an alternative access network to digital subscriber line (DSL) and global system for mobile communications (GSM) technologies across all these countries.
• The other technology used by ISPs is WiMAX, mainly to serve their corporate customers.

CEO’s Perspective

1. Mobile broadband connections have surpassed fixed broadband connections across all Xcountries.
2. Network expansions and government-led initiatives have increased the uptake of broadband services.
3. Ethiopia has a single ISP, therefore, the regulator is expected to issue ISP licenses in the short to medium term.
4. All incumbent fixed line operators have deployed CDMA technologies to offer broadband services.
5. Some ISPs have started to bundled broadband services with managed services in Rwanda and Sudan.

Market Overview—Research Aim and Objectives

Research Aim
The aim of this research service is to strategically analyse the East African broadband market.

Research Objectives
• To identify factors influencing current and future growth potential in the East African broadband markets.
• To identify market participants and analyse their strategies, practices, and market positions.
• To assess the deployment of broadband technologies and infrastructure.
• To evaluate services and pricing and their impact on operations.
• To provide strategic recommendations for current and future market participants.

Research Scope

Services Scope
This research service analyses the East African market for broadband services.

Geographic Scope
The following geographical areas are covered:
• Ethiopia
• Sudan
• Rwanda

Key Questions This Study Will Answer

Is the broadband market in Ethiopia, Rwanda, and Sudan growing and at what rate?
Are the existing competitors structured correctly to meet customer needs?
Will these companies continue to exist or will they get acquired by other companies?
How will the structure of the market change over time? Is it ripe for acquisitions?
Are the services offered currently meeting customer needs?
Do the market participants in the broadband market need partnerships to take their business to the next level?
Table of Contents

1. Executive Summary
2. Market Overview
3. Total Broadband Market
• External Challenges: Drivers and Restraints
• Forecast and Trends
• Demand Analysis
• Market Share and Competitive Analysis
4. Ethiopia Breakdown
5. Rwanda Breakdown
6. Sudan Breakdown
7. The Last Word
8. Appendix