Fast food in Morocco has long been in demand. Nevertheless, the competitive landscape in consumer foodservice is becoming fierce and fast food has to be more creative to maintain consumer loyalty. Indeed, the majority of fast food outlets now include additional services, for example home delivery and online ordering. These concepts offer significant advantages to consumers, especially employees who do not have enough time to go out during their lunch break. As a result, demand for fast food has...
Euromonitor International’s Fast Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Fast Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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101 pages •
By Euromonitor International
• May 2017
Although 2016 results showed positive growth in consumer foodservice, this performance witnessed a slightly lower growth rate than registered in previous years. Even though growth is slowing, it has been influenced by hectic lifestyles in urban cities and the spread of the delivery concept among restaurant players supported the industry despite...