2010–2014 Trend Analysis of US Heavy Duty (HD) Fleet Managers’ Preferences for Advanced Truck Technologies : Total Cost of Ownership and Downtime Reduction Driving Technology Adoption
The aim of the study is to analyse the trends pertaining to fleet managers’ preference for powertrain, safety, and telematics technologies in North America. Total cost of ownership, downtime reduction, and regulation compliance are emerging as the dominant factors influencing fleet managers’ desirability and willingness to pay for advanced truck technologies. Growing awareness, impending regulations, and enhanced value proposition of technologies that offer multi-dimensional benefits are expected to drive the market. Original equipment manufacturers (OEMs) and suppliers of advanced technological solutions will need to highlight additional benefits to influence purchase decisions.
Executive Summary
Top-of-mind Issues Total cost of ownership (TCO) and downtime reduction, and regulation compliance are emerging as the dominant factors influencing fleet managers’ desirability and willingness to pay for advanced truck technologies. - Fleet managers are anticipating continuing fuel price volatility and worsening driver shortage. This is leading them to adopt spec’ing technologies that reduce fuel cost and enhance drivability and safety of trucks. - The Compliance, Safety, and Accountability (CSA) 2010 mandate is not only driving stability system and collision mitigation system installations, but also telematics adoption. Adoption of these systems and telematics is further catalyzed by hours of service (HOS) and e-log regulations.
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