The Streaming Media Device Landscape

The Streaming Media Device Landscape

  • August 2015 •
  • 64 pages •
  • Report ID: 3223214 •
  • Format: PDF
This report discusses the growing market for streaming media devices as new entrants join the party and expand the entertainment ecosystem. It examines the future strategies for the two major streaming media device form factors, players and sticks, as well as the growth of the market, the impact of new entrants, and what the streaming media device space will look like in five years. The report includes a five-year unit sales forecast.

1.0 Report Summary
Purpose of Report
This report addresses the growing market for streaming media devices as new entrants join the party and expand the entertainment ecosystem. It examines future strategies for the two major streaming media device
form factors: players and sticks. It also analyzes the growth of the market, the impact of new entrants, and what the streaming media device space will look like in five years. The report includes a five-year unit sales
forecast.

Scope of Report
This report includes the following content:
- Adoption and purchase trends for CE devices in the streaming media space
- A review of the most-used CE brands in the streaming media space and associated demographics
- A discussion of the importance of the user experience in a highly-competitive industry
- A five-year global unit sales forecast for streaming media devices, including players and sticks

Research Approach/Sources
Information for The Streaming Media Device Landscape is drawn from multiple sources:
Interviews with and research on companies, including consumer electronics (CE) manufacturers, component
manufacturers, content providers, application solutions providers, and broadband providers
Company financial reports and related secondary research
Parks Associates consumer surveys and forecasts

Parks Associates reports:
- The Reinvention of Gaming Consoles, Q1 2014
- The Evolution of Streaming Media Devices, Q3 2014
- Modern Broadband: Maximizing Retention and Revenues, Q4 2014
- Winning the Consumer: Profiting from Superior User Interfaces, Q4 2014
- Global Connected Living Outlook: The Era of IoT, Q1 2015
- Privacy and Big Data: Safeguarding the Consumer, Q2 2015
- TV Everywhere and the New World of OTT, Q2 2015

Companies Interviewed or Researched
Accedo Giraffic Nielsen Exelate Sony PlayStation
Amazon Google Nvidia TiVo
Apple Intel Ooyala Vigour
Cisco M-GO Orange Vimeo
DivX Microsoft Xbox Roku Vizio
eyeSight