The consumer attention has shifted from traditional media channels to always on screens; these consumers are combining multiple devices in new way for multi-task to amplify their experience, share the content, and connect with others. Consumers’ interaction on these devices reveals their behavior, need, interest for shopping. Based on these information marketers can reach their customers through reliable interaction with their customers across multiple devices.
In recent years, Mobile advertising evolved as a subset of mobile marketing and it is closely related to online advertisement. The mobile advertisement helps advertisers, publishers, and markets to target their customers on their mobile devices. The cross-platform advertising is an emerging concept that supports mobile advertising market. People are depending on multiscreen for online shopping; most of them are spending their media time on computers, laptops, smartphones, tablets, and smart TVs. All this consumer behaviors helped the emergence of cross-platform advertising. Companies such as Tapad and Google are offering advertising solutions into this market.
Cross-platform and mobile advertising has huge opportunities in consumer goods, retail and restaurants and Telecom and IT verticals; more than 28.01% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail and restaurants vertical in 2015, and it has been estimated that by 2020 Telecom and IT will have the largest market share in this this market. Healthcare, and Consumer goods, retail, and restaurants are the emerging verticals, growing with Compounded Annual Growth Rates (CAGR) of 31.3%, and 29.1% respectively.
Asia-Pacific is one of the growing regions in the cross-platform and mobile advertising market. The major driver for this region is increasing adoption of mobile devices for communications and entertainment. The APAC has a potential market for cross-platform and mobile advertising implementation across consumer goods, retail, and restaurants, telecom and IT, BFSI, and media and entertainment industry. In APAC, tablet and smartphone penetration rate is very high, which means mobile browsing session estimate to increase based on the high-penetration rate. This increases ad impressions on mobile devices and optimizes mobile advertising market.
The report provides an overview of drivers, restraints, and opportunities and challenges that impact this market. It also segments and forecasts the overall cross-platform and mobile advertising market in terms solutions, type of advertising, organization size, verticals and regions.
Our reports have been used by over 10K customers, including:
This IDC Insight analyzes GeoEdge, a company playing in the mobile advertising market, and reviews five key success factors: market potential, products and services, competitive edge, customers, and corporate strategy. Detailed subquestions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging...
This IDC Insight analyzes ironSource, a company playing in the mobile advertising market, and reviews the key success factors: market potential, product and services, competitive edge, customers, and corporate strategy. Detailed subquestions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging...
380 pages •
By Global Industry Analysts
• Aug 2018
This report analyzes the worldwide markets for Mobile Advertising in US$ Thousand by the following Product Segments: Messaging, Search, and Display. The report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts...
78 pages •
By International Market Analysis Research and Consult
• Apr 2018
With increasing consumers’ spending on media and entertainment, companies and service providers are increasing their investment in advertising their product and services through popular media platforms. In recent years, a robust increase in the number of mobile devices as well as the hours spent by consumers on their...
This study covers the world outlook for cross platform and mobile advertising across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These...
170 pages •
By Persistence Market Research
• Oct 2017
Persistence Market Research has prepared an insightful and unbiased report on the mobile advertising market titled ‘Mobile Advertising Market: Global Industry Analysis (2012-2016) & Forecast (2017-2022)’. This report provides an in-depth look at the mobile advertising market with a particular focus on the market dynamics i.e. the drivers,...