This IDC study provides an analysis of the financial results of major telecommunications services providers in Central and Eastern Europe, focusing especially on their non-telecommunications revenues. It examines the types of adjacent businesses that telecommunications operators have entered, their reasons for entering these businesses, and their degrees of success.
"CEE telecommunications operators continue their search for new revenue streams. In just a few years, they have gone far from their core industry, entering areas such as finance, energy, electronics retail, and even household maintenance services. Revenues from these non-telecommunications lines of businesses are still marginal, but they are already helping operators to improve their profit and loss." -- Senior Program Manager Kresimir Alic, Telecoms and Networking, IDC CEMA