Consumer Lifestyles in Germany

Consumer Lifestyles in Germany

  • June 2018 •
  • 40 pages •
  • Report ID: 3329989 •
  • Format: PDF
German society is characterised by its affluence, its growing army of singletons, an ageing demographic and a growing ethnic mix. A combination of accelerating economic growth and a strong labour market have buoyed consumer confidence and spurred household spending in recent years; yet shoppers are cautious by nature and remain price-conscious, risk-averse and wary of debt. The recent influx of refugees and other migrants, combined with increasing life expectancy, are driving population growth.

Euromonitor’s Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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