Consumer Lifestyles in Germany

Consumer Lifestyles in Germany

German consumers have been on a bit of a spending spree, driven by continued confidence derived from low interest rates, higher wages and a strong economy, among other factors. Regardless, traditional frugality has not diminished and saving rates remain stable. While consumers have been relatively optimistic, recent domestic events, such as the influx of refugees, may affect their future outlook, at least over the short term, and dampen recent high demand for non-essential products and services.

Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
October 2015


Lifestyles in Germany
Chart 1 Lifestyles in Germany
Consumers Continue To Spend
Health-conscious Germans Still Battling Rising Obesity
'green' Issues Continue To Influence German Consumers' Attitudes
German Holiday-makers Undeterred by Disruptive Political Events
Online Shopping Experience Continues To Evolve
Consumer Segmentation
Babies and Infants
Chart 2 Babies and Infants in Focus 2000-2020
Chart 3 Kids in Focus 2000-2020
Chart 4 Tweens in Focus 2000-2020
Chart 5 Teens in Focus 2000-2020
Young Adults
Chart 6 Young Adults in Focus 2000-2020
Middle Youth
Chart 7 Middle Youth in Focus 2000-2020
Chart 8 Mid-Lifers in Focus 2000-2020
Chart 9 Late-Lifers in Focus 2000-2020
Housing and Households
Home Ownership
Chart 10 Home Ownership 2000-2020
Household Profiles
Chart 11 Household Profiles 2000-2020
Running Costs
Chart 12 Household Running Costs 2000-2020
Money and Savings
Attitudes Towards Payment Methods
Loans and Mortgages
Chart 13 Borrowing and Saving 2000-2019
Eating and Drinking
Eating Habits
Chart 14 Food Expenditure Profile 2000-2020
Drinking Habits
Chart 15 Drinks Expenditure Profile 2000-2020
Grooming and Fashion
Female Grooming and Fashion Trends
Male Grooming and Fashion Trends
Chart 16 Grooming and Fashion Expenditure 2000-2020
Health and Wellness
Attitudes To Health and Wellbeing
Chart 17 Health of the Nation 2000-2020
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items and Personal Goods
Chart 18 Where Households Shop for Essentials 2000-2019
Leisure and Recreation
Leisure Time
Public Holidays, Celebrations and Gift-giving
Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020
Getting Around
Private Transport
Chart 20 Getting Around on Private Transport 2000-2020
Public Transport
Chart 21 Getting Around on Public Transport 2000-2020


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