Practical Brand Sourcing Strategy

Practical Brand Sourcing Strategy

  • October 2015 •
  • 33 pages •
  • Report ID: 3376329 •
  • Format: PDF

Supplier selection has the potential to make or break product lines at best, and at worst, brands. Yet, little practical advice exists to guide sourcing executives though the selection process - a process that, due to the breakneck speed that fast fashion demands, is more complex than ever before.


In order to be successful, your portfolio of vendors, countries and overseas representatives must reflect your brand’s identity, structure and culture and operate in collaboration with your company’s power base.


Extract: “Fluidity is the reality of the fashion business, especially true if your company is venturing into new arenas – international channels, nascent brands, fringe size ranges – or your merchants want to chase reorders. No matter what your average order size, at some point you will need to ask the factory to make an exception to their minimum requirements. How they respond can have a major impact on the viability of your relationship.”


This report sets out the three key sourcing considerations:


• The vendor matrix
• Geographic diversity
• Overseas representation


The author, Margie Bross, Sourcing Consultant, previously Country Manager Indonesia for Eralda/Talbots and Sourcing Manager in the U.S. and Asia for various well known brands, provides a highly practical breakdown of the key points to consider in order to satisfy each consideration in turn.


This compact report also contains both vendor evaluation checklist and vendor matrix templates, along with advice about their use.


Improve your supplier selection process - buy this report today.