Mobile Phones in Turkey

Mobile Phones in Turkey

  • August 2017
  • 20 pages
  • Euromonitor International
Report ID: 339173
Mobile phones recorded negative volume growth in 2017, as the declining trend in feature phones continued, along with the stagnation in volume sales of smartphones. Volume sales of smartphones did not demonstrate a significant change in 2017 compared to 2016, given that a marked proportion of smartphone users opted to postpone their smartphone upgrade plans due to the deterioration in their purchasing power. In addition, the household penetration rate of smartphones in Turkey being 140%, thus sh...

Euromonitor International’s Mobile Phones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Feature Phones, Smartphones.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN TURKEY
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
Table 2 Sales of Mobile Phones by Category: Value 2012-2017
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Casper Bilgisayar Sistemleri As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Casper Bilgisayar Sistemleri AS: Key Facts
Competitive Positioning
Summary 2 Casper Bilgisayar Sistemleri AS: Competitive Position 2017
Executive Summary
Tough Economic Situation Further Depresses Volume Growth in 2017
Rising Average Unit Prices Drive Current Value Growth in Consumer Electronics
Samsung Corp and Apple Inc Consolidate Their Strength in 2017
Presence of Consumer Electronics in Internet Retailing and Discounters Increases
Declining Volume Trend Set To Continue in the Forecast Period
Key Trends and Developments
Volume Sales of Consumer Electronics Decline Due To the Negative Economic Situation
Consumer Electronics Reaches Larger Masses As Retailers Diversify Their Product Portfolios
the Rise of Wireless Speakers and Larger-screen Smartphones at the Expense of Other Products
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
Summary 3 Research Sources
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Country=UnitedStates Industry=ConsumerElectronics ParentIndustry=ConsumerElectronics Date=201708 Topic=MarketReport Publisher=EuromonitorInternational Price=1000