Reconnecting Fragrance to its Artistic Value

Reconnecting Fragrance to its Artistic Value

  • November 2015 •
  • 41 pages •
  • Report ID: 3424714
While developing regions are forecast robust growth in fragrances over 2014-2019, developed markets are saturated. Rapid launch activity in the mainstream market is not necessarily indicative of unabated innovation, but merely of a category that is struggling to provide an engaging offer, leading to a short-lived market presence. Conversely, the genuinely novel is fuelling the expansion of niche labels, which poses challenges if price competition meddles with their creative strength.

Euromonitor International's Reconnecting Fragrance to its Artistic Value global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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