The Carsharing Telematics Market – 2nd Edition

The Carsharing Telematics Market – 2nd Edition

  • April 2018 •
  • 140 pages •
  • Report ID: 3425082
The Carsharing Telematics Market is the second strategy report from Berg Insight analysing the latest developments on this market worldwide.
This strategic research report from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from this report:
- Insights from 30 executive interviews with market leading companies.
- New data on carsharing fleets and members worldwide.
- Comprehensive overview of the carsharing telematics value chain.
- In-depth analysis of market trends and key developments.
- Detailed profiles of 23 carsharing platform vendors and their propositions.
- Case studies of 50 carsharing initiatives from specialist CSOs and car OEMs.
- Market forecasts by region lasting until 2022.

Carsharing membership reached 23.8 million worldwide in 2017

Passenger cars and light trucks are the main modes of transportation in most industrialised countries. The vast majority of car trips in metropolitan areas are drive-alone trips with only one person in the car and vehicles are used for only about one hour per day on average. Carsharing is one of many car-based mobility services that have become available for people that want to complement other modes of transportation with car-based mobility occasionally. Examples of other car-based mobility services include traditional car rental, carpooling, ridesharing, taxi and ridesourcing services. Many of these mobility services aim to decrease the cost of car-based transportation, create convenience through fewer ownership responsibilities, as well as reduce congestion and environmental impact.

Carsharing is a decentralised car rental service focusing on short term rentals that supplements other modes of transports including walking, cycling and public transport. Carsharing aims to provide an alternative to individual car ownership without restricting individual mobility by providing affordable access to cars. CarSharing Organisations (CSOs) offer members access to a fleet of shared cars from unattended selfservice locations. Today, most CSOs use station-based networks with roundtrip rental. This operational model requires members to return a vehicle to the same designated station from which it was accessed. Some CSOs have also started to offer one-way carsharing that enables users to return the car to any station operated by the CSO. Another model that is rapidly gaining in popularity is free floating carsharing, which enables members to pick up and drop off cars anywhere within a designated area. The ability to access available cars instantly without prior booking and no need to schedule return time make this type of service attractive for short trips.

New technologies in the form of telematics systems and smartphones are key enablers of carsharing services. In-car hardware technologies for carsharing services comprise an on-board computer, telematics device and RFID reader for capturing trip data, enable fleet management and grant access to the car through an RFID smartcard or smartphone app. An in-vehicle user terminal with keypad and display may also be installed to provide the driver with visible messages and guidance, as well as allow management of reservations from within the vehicle. Software platforms include complete IT systems that can support all the operational activities of a CSO ranging from management of in-vehicle equipment, fleet management, booking management, billing, as well as operations supervision via dashboards and data analytics. Leading vendors of hardware and software platforms include INVERS, Convadis, Omoove, Good Travel Software, Vulog, Ridecell, Targa Telematics and OpenFleet. Several carsharing technology vendors also target the emerging corporate carsharing market that aims to increase corporate car pool availability and reduce mobility costs.
Commercial carsharing services are offered by specialist carsharing companies, car rental companies, carmakers, as well as public transport operators. Examples of leading CSOs backed by carmakers include Car2go (owned by Daimler), DriveNow (owned by BMW) and Maven (owned by GM). Car rental CSOs include Ubeeqo (owned by Europcar) as well as Zipcar (owned by Avis Budget Group). Examples of specialised CSOs include Times Car Plus (owned by the Japanese parking lot operator Park 24), Socar in South Korea, Pand Auto and EvCard in China, Enjoy (owned by the Italian energy company Eni), Mobility Carsharing in Switzerland, Stadtmobil and Flinkster in Germany, Communauto in Canada and GoGet in Australia.
The nascent carsharing market is currently in a phase of strong growth which is expected to continue in the coming years. Berg Insight estimates that the total number of carsharing members worldwide reached 23.8 million at the end of 2017. At the same time, the total car fleet operated by CSOs had reached about 214,000 vehicles. Berg Insight forecasts that carsharing membership will grow to about 60.8 million globally by the end of 2022 and the total carsharing fleet will then reach approximately 705,000 cars. The corporate carsharing telematics market is moreover estimated to 35,000 vehicles at yearend 2017 and is forecasted to reach about 136,000 vehicles in 2022. Europe, North America and Asia-Pacific so far represent the vast majority of all carsharing programmes and active policies from an international perspective. The front-running markets include Germany, Italy, USA, South Korea, China and Japan. In 2017, the Asian market experienced rapid growth of carsharing members and the region now accounts for more than 60 percent of the global member base.

This report answers the following questions:
- What is the current status of the carsharing telematics industry
- Which are the leading carsharing telematics platform
- How are carmakers positioning themselves on the carsharing
- What carsharing services are available from leading service
providers today?
- What business models are used by carsharing companies?
- How can smartphones be leveraged for carsharing services?
- How will the market evolve in Europe, North America and other
parts of the world?
- How will the corporate carsharing market evolve in the
upcoming years?
Country=World Industry=RoadPassengerTransport ParentIndustry=Services Date=201804 Publisher=BergInsightAB Price=2000