Media in Brazil

Media in Brazil

  • October 2020 •
  • 47 pages •
  • Report ID: 3518987 •
  • Format: PDF
Media in Brazil

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Brazilian media industry had total revenues of $23.9bn in 2019, representing a compound annual growth rate (CAGR) of 3.9% between 2015 and 2019.
- The advertising segment was the industry’s most lucrative in 2019, with total revenues of $14.4bn, equivalent to 60.2% of the industry’s overall value.
- With the highest internet penetration in South America, and a high proportion of users on social media, Brazil’s digital advertising channels remain to be fully activated, giving the media industry room for growth.

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts

Reasons to Buy
- What was the size of the Brazil media market by value in 2019?
- What will be the size of the Brazil media market in 2024?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil’s media market?

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