Media in Australia

Media in Australia

  • December 2019 •
  • 62 pages •
  • Report ID: 3519240 •
  • Format: PDF
Media in Australia

Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Australian media industry had total revenues of $18.9bn in 2018, representing a compound annual growth rate (CAGR) of 0.2% between 2014 and 2018.
- The advertising segment was the industry’s most lucrative in 2018, with total revenues of $12.0bn, equivalent to 63.3% of the industry’s overall value.
- Growth in Netflix subscriptions in 2018 was almost three times that of pay TV subscriptions, and local streaming rivals Stan and Fetch are only making the streaming landscape more competitive.

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Reasons to buy
- What was the size of the Australia media market by value in 2018?
- What will be the size of the Australia media market in 2023?
- What factors are affecting the strength of competition in the Australia media market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia’s media market?

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