Media in Australia

Media in Australia

  • July 2018 •
  • 41 pages •
  • Report ID: 3519240 •
  • Format: PDF
Media in Australia

Summary
Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
Essential resource for top-line data and analysis covering the Australia media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Australian media industry had total revenues of $12.3bn in 2017, representing a compound annual rate of change (CARC) of -0.5% between 2013 and 2017.
- The broadcasting & cable TV segment was the industry’s most lucrative in 2017, with total revenues of $6.1bn, equivalent to 49.9% of the industry’s overall value
- The publishing segment of this industry has been in decline in recent years, driven by the contraction seen in newspaper and magazine publishing. Newspapers are being impacted by the fall of advertising spend, both in print and digital form.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Reasons to buy
- What was the size of the Australia media market by value in 2017?
- What will be the size of the Australia media market in 2022?
- What factors are affecting the strength of competition in the Australia media market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia’s media market?
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