Media in Australia

Media in Australia

  • December 2019 •
  • 62 pages •
  • Report ID: 3519240 •
  • Format: PDF
Media in Australia

Summary
Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Australian media industry had total revenues of $18.9bn in 2018, representing a compound annual growth rate (CAGR) of 0.2% between 2014 and 2018.
- The advertising segment was the industry’s most lucrative in 2018, with total revenues of $12.0bn, equivalent to 63.3% of the industry’s overall value.
- Growth in Netflix subscriptions in 2018 was almost three times that of pay TV subscriptions, and local streaming rivals Stan and Fetch are only making the streaming landscape more competitive.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Reasons to buy
- What was the size of the Australia media market by value in 2018?
- What will be the size of the Australia media market in 2023?
- What factors are affecting the strength of competition in the Australia media market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia’s media market?
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