Consumer and Market Insights: Feminine Hygiene Market in Peru

Consumer and Market Insights: Feminine Hygiene Market in Peru

  • February 2016 •
  • 54 pages •
  • Report ID: 3659943
Summary
The Feminine Hygiene market in Peru is forecast to register marginally higher growth in value and volume terms during 2015-2020 compared to 2010-2015. The Tampons category will gain maximum market share during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel across Feminine Hygiene categories.

Key Findings
- The volume sales of Feminine Hygiene products are forecast to grow at a CAGR of 3.9% during 2015-2020.

- Consumers preferred to purchase value products amidst rising inflation in Peru's Feminine Hygiene market.

- The Sanitary Pads category has the largest volume share in the overall Feminine Hygiene market.

- Internal Cleansers and Sprays is the smallest value category in the Feminine Hygiene market.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, Paper and Board and others; container data for: Bottles, Box, Film and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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