Consumer and Market Insights: Personal Hygiene Market in Peru

Consumer and Market Insights: Personal Hygiene Market in Peru

  • February 2016 •
  • 52 pages •
  • Report ID: 3659987 •
  • Format: PDF
Summary
The Personal Hygiene market in Peru is forecast to register marginally higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015. The Soap category has the highest volume share, while Anti-Perspirants and Deodorants is the leading value category. Anti-Perspirants and Deodorants is forecast to register the fastest growth during 2015-2020.

Key Findings
- Bar Soap is the largest segment within the Soap category

- The Anti-Perspirants and Deodorants category will gain market share during 2015-2020

- Hypermarkets and Supermarkets account for the majority of the sales in Peru's Personal Hygiene market

- Film containers made using Flexible Packaging material are the most commonly used containers in the Personal Hygiene market

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.

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