Beer in Guatemala

Beer in Guatemala

The strong volume growth in 2013 due to the fall of beer prices in the standard and economy categories, created an expectation that in 2014 the beer category would start to recuperate its value, and prices would slowly recover. However, during 2014, beer prices between the category leaders Cervecería Centroamericana and AmBev Centroamérica in their economy brands became lower than ever. The lower prices are bringing new users to the category and are making old users consume more than before.

Euromonitor International’s Beer in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEER IN GUATEMALA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Table 1 Number of Breweries 2009-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Cervecería Centroamericana SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 2 Cervecería Centroamericana SA : Key Facts
Competitive Positioning
Summary 3 Cervecería Centroamericana SA : Competitive Position 2014
Distribuidora Marte SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 4 Distribuidora Marte SA: Key Facts
Competitive Positioning
Executive Summary
Strong Competition Across Categories Throughout 2014
Beer Price War Affects Brand Leadership
Strong Year for Beer and Wine
Supermarket In-store Promotions in Beer Is Changing Small Convenience Store Distribution and Packaging Preferences
Women Now Being Targeted by Companies
Wine Growing Strongly, Benefiting From Import Tax Abolition
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 5 Key New Product Developments 2014-2015
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 41 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources












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