Beer in Guatemala

Beer in Guatemala

Growth in total beer volume sales in 2013 was much stronger than was expected, and evidently faster than the CAGR for the entire review period. This improvement was partly due to a price war between category leaders Cervecería Centroamericana and AmBev Centroamérica, and their low prices made it possible for new consumers to buy beer, and old consumers to consume more frequently and a greater quantity per time. In addition, imported premium lager had a strong year, with more than 14 new...

Euromonitor International’s Beer in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


BEER IN GUATEMALA
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Table 1 Number of Breweries 2008-2013
Category Data
Table 2 Sales of Beer by Category: Total Volume 2008-2013
Table 3 Sales of Beer by Category: Total Value 2008-2013
Table 4 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 5 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 10 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 12 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 15 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 17 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 18 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 19 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Cervecería Centroamericana SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 2 Cervecería Centroamericana SA: Key Facts
Company Background
Production
Summary 3 Cervecería Centroamericana SA: Production Statistics 2013
Competitive Positioning
Summary 4 Cervecería Centroamericana SA: Competitive Position 2013
Executive Summary
Strong Competition Among Beer Brands Limits Overall Value Sales
the Imported Premium Lager Category Displays Rapid Growth
Beer Price Rivalry Between Key Competitors Has A Strong Effect on Alcoholic Drinks Consumption
the Off-trade Channel Grows Strongly Through Multipack Promotions
Strong Volume Growth Expected for the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 23 Typical Wholesaler and Retailer Mark-ups by Sector 2013
Table 24 Selling Margin of a Typical Beer Brand in the Retail Channel that uses a Wholesaler 2013
Table 25 Selling Margin of a Typical Spirits Brand in the Retail Channel that does not use a Wholesaler 2013
Table 26 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty-free
Key New Product Launches
Summary 5 Key New Product Developments 2013-2014
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources












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