Online advertising spend by telecom brands in the UK stood at US$924 million by end of 2015, accounting for 7.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.3%. This growth is expected to continue in 2016 with brands expected to spend US$1,008 million, representing an increase of 9.0% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by telecom brands to grow at a CAGR of 7.8% to reach US$1,362 million in 2020, accounting for 6.9% share of the market.
Reasons to Buy This report answers the following key questions: - How is online advertising expected to grow over the next five years? - How much is being spent on online advertising by telecom brands? - How is online mobile advertising expected to grow over the next five years? - How is online marketing budget being allocated and utilized by telecom brands?
Report Synopsis This report provides detailed online advertising spend database, covering in-depth trend analysis by telecom brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas - - Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend. - Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology. - Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels. - Industry Split: This report provides advertising spending and growth analysis of telecom brand on online advertising. - Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
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