Men’s Grooming Market in India 2015 - 2020

Men’s Grooming Market in India 2015 - 2020

  • September 2015 •
  • 178 pages •
  • Report ID: 3812885 •
  • Format: PDF
NOVONOUS estimates that Indian men’s grooming market will grow at a CAGR of 22% by 2020. This growth is mainly due to the rising need to look well groomed, increasing per capita income, and rapid urbanization.

The demand for men’s grooming market has seen a rise in the last few years because of increased consciousness of their looks among the male customer. Also as more than 50% of the population is under the age group of 30, the industry has huge local market. Moreover, rising urban middle class population, and improved distribution channels in tier II and tier III cities, are also expected to stimulate growth in the market through 2020.

Men’s grooming product can be divided into Bath & Shower products, Hair Care, Skin Care, Deodorants and Shaving products.

Shaving products currently control the largest market share in terms of revenue in Indian men’s grooming market. As per NOVONOUS estimates, Indian shaving products market is expected to grow at a CAGR of 20% till 2020 and maintain its market share position even in 2020.

Deodorants and antiperspirants currently control the second largest market share in terms of revenue in Indian market. As per NOVONOUS estimates, Indian deodorants and antiperspirants market is also expected to grow at a CAGR of 20% till 2020 and maintain its market share position.

Bath and shower, skin care and hair care products account for minor market share and they are forecasted to remain the same even in 2020.

The report has detailed company profiles including their position in men’s grooming market value chain, financial performance analysis, product and service wise business strategy and SWOT analysis for 13 key players in Indian market namely Emami Limited, Gillette India Ltd, Philips India, Vini Cosmetics Pvt. Ltd., Garnier India Pvt. Ltd., ITC Limited , Marico Ltd. , J. K. Helene Curtis Ltd, VI-John Group, Procter & Gamble , Godrej Consumer Products Ltd., Hindustan Unilever Limited and Supermax Personal Care Pvt. Ltd.

EXIM Scenario in Indian Men’s Grooming Market
- India exported US$ 36.09 million worth of razors and the overall exported quantity was 5.44 million Kgs in FY 2014-15. UAE, United Kingdom, Singapore, USA and South Africa were the top five nations importing Indian razors in 2014-15.
- India imported US$ 5.89 million worth of razors and the overall imported quantity was 0.36 million Kgs in FY 2014-15. Germany, Poland, Mexico, China and Brazil were the top five nations exporting syringes to India in 2014-15.
- India exported US$ 45.71 million worth of safety razor blades and the overall exported quantity was 4 million Kgs. in FY 2014-15. UAE, Singapore, Ghana, Nepal and Sudan were the top five nations importing Indian safety razor blades in 2014-15.
- India imported US$ 41.35 million worth of safety razor blades and the overall imported quantity was 1.30 million kgs. in FY 2014-15. Germany, China, Poland, Egypt and Mexico were the top five nations exporting safety razor blades to India in 2014-15.
- India exported US$ 0.50 million worth of shavers and the overall exported quantity was 11.80 thousand units in FY 2014-15. UAE, Afghanistan, Nepal, Germany and Nigeria were the top five nations importing Indian shavers in 2014-15.
- India imported US$ 8.90 million worth of shavers and the overall imported quantity was 3.66 million units in FY 2014-15. China, Germany, Mexico, Netherlands and Thailand were the top five nations exporting shavers to India in 2014-15.
- India exported US$ 1.82 million worth of shaving cream and the overall exported quantity was 0.54 million Kgs in FY 2014-15. UAE, USA, Morocco, Belgium and Nepal were the top five nations importing Indian shaving cream in 2014-15.
- India imported US$ 0.99 million worth of shaving cream and the overall imported quantity was 0.16 million Kgs in FY 2014-15. Germany, United Kingdom, Indonesia, China and France were the top five nations exporting shaving cream to India in 2014-15.

Scope of Men’s Grooming Market in India 2015 - 2020 report:
- This report provides detailed information about Indian men's grooming market including future forecasts.
- This report identifies the need for focusing on men's grooming sector.
- This report provides detailed information on growth forecasts for overall Indian men's grooming market up to 2020.
- This report provides detailed information on segment wise (bath and shower products, hair care products, skin care products, deodorants, shaving products (including Pre-Shave and Post-Shave Products)) growth forecasts for Indian men's grooming market up to 2020.
- The report identifies the growth drivers and inhibitors for Indian men's grooming market.
- This study also identifies various policies related to Indian men's grooming market.
- The report identifies various credit, policy and technical risks associated with Indian men's grooming market.
- This report has detailed profiles 13 key players in Indian men's grooming market covering their business strategy, financial performance, future forecasts and SWOT analysis.
- This report covers in details the competitive landscape in Indian men's grooming market.
- The report identifies EXIM scenario for razors, safety razor blades, shavers, shaving cream, deodorants and antiperspirants, hair oil, hair cream, household soap in India.
- The report identifies top countries exporting razors, safety razor blades, shavers, shaving cream, deodorants and antiperspirants, hair oil, hair cream, household soap to India.
- The report identifies top countries importing razors, safety razor blades, shavers, shaving cream, deodorants and antiperspirants, hair oil, hair cream, household soap from India.
- This report identifies key industry bodies and associations and their role in Indian men's grooming market.
- This report identifies key government bodies and associations and their role in Indian men's grooming market.
- This report provides PESTLE (political, economic, social, technological, legal and environmental) analysis for Indian men's grooming market.
- This report provides Porter's Five Forces analysis for Indian men's grooming market.
- This report provides SWOT (strengths, weakness, opportunities and threats) analysis for Indian men's grooming market.
- This report identifies the key challenges faced by new players in Indian men's grooming market.
- This report provides future trends and opportunities for Indian men's grooming market.
- This report also provides strategic recommendations for policy makers, service providers and investors.

Research Methodology
The report has been prepared after extensive secondary and primary research among various stakeholders in the Indian men’s grooming market like government bodies, associations, industry players etc.

The primary research consists of interviewing the key management people from the leading companies in the men’s grooming sector. A sample size of 13 players was selected based on convenience sampling method.

A questionnaire was prepared to interview the companies on the following points:
1. To understand the current position of the company along with its current financial position and the expected growth rate for the company over the next 5 years.
2. To understand the key challenges and pain areas of the company
3. To understand the USP of the company and its future plans
4. To understand the company view point on the various government policies and implications
5. To get a detailed insight of the industry as a whole as viewed by the senior management of the company