The 4K (Ultra HD) TV sets will be in 26% of TV households worldwide by 2021: this presents a revenue opportunity

The 4K (Ultra HD) TV sets will be in 26% of TV households worldwide by 2021: this presents a revenue opportunity

  • May 2016 •
  • 3 pages •
  • Report ID: 3838913 •
  • Format: PDF
Operators should now actively plan for 4K content support.

The 4K (or 'Ultra HD') TV market presents an opportunity for pay-TV providers to coax further revenue from consumers. 4K technology has generated large amounts of press coverage, and significant space on conference show floors in 2016. This comment presents forecasts for the addressable market for 4K TV services and discusses the key drivers and limiting factors of the technology's monetisation.