Consumer and Market Insights: Oral Hygiene in Venezuela

Consumer and Market Insights: Oral Hygiene in Venezuela

  • April 2016 •
  • 48 pages •
  • Report ID: 3889036
Summary
Oral Hygiene market in Venezuela will register higher growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste is the largest category in both value and volume terms while Toothbrushes and Replacement Heads is forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Oral Hygiene products in the country.

Key Findings
- Oral Hygiene market in Venezuela will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015

- The Toothpastes category has the largest volume share in the overall Oral Hygiene market

- Hypermarkets and Supermarkets is the leading distribution channel in Venezuela's Cosmetics and Toiletries market

- Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market


Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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