Worldwide Smartphone Market Shares, 2015: Can Anyone Challenge Apple and Samsung?

Worldwide Smartphone Market Shares, 2015: Can Anyone Challenge Apple and Samsung?

  • June 2016 •
  • 7 pages •
  • Report ID: 3896843 •
  • Format: PDF
This IDC study provides an analysis of vendor performance in the worldwide smartphone market in 2015. From a regional standpoint, mature markets like the United States, China, and Western Europe all hit single-digit growth in 2015, while high-growth markets, such as India, Indonesia, the Middle East and Africa, and other pockets in Southeast Asia, all remained healthy."The mature market slowdown could negatively impact premium smartphone OEMs as innovation plateaus amid early signs that the upgrade cycles were beginning to lengthen beyond the typical 24-month period," said William Stofega, program director with IDC's Mobile Phones team.