Quarterly Beverage Tracker First Quarter 2016: Italy; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker First Quarter 2016: Italy; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • May 2016 •
  • 29 pages •
  • Report ID: 3942518 •
  • Format: PDF
Summary
Sales of soft drinks declined very marginally, with losses across most major categories again off-set by gains in packaged water, driven in particular by the strong performance of still variants in modern retail. In Q1-16 alcoholic drinks declined suffering from a fall in consumer confidence in response to the slowdown in economic recovery. Q1-16 has seen a continued disaffection towards standard white milk, with progressive switch towards special milks and alternative dairy drinks.

Key Findings
- In soft drinks, PL brands lost shares within modern retail principally driven by a significant reduction in promotional support by the retailers.

- The shift towards off-premise continues, with beer in particular benefiting from the growing trend towards less structured meals at home, owing to its perception as a more versatile and informal beverage choice.

- Price promotions continued to drive sales within ambient standard milk - which still accounts for at least two thirds of dairy drinks volume sales in Italy

- Extensive advertising support by the leading players, also contributed to the positive development of the hot beverage category.

Synopsis
Canadean's Italy Quarterly Beverage Tracker Q1-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Top line consumption volumes for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q1-2016 vs. Q1-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q1 special focus update on the latest trends in soft drinks with local provenance

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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