Advertising in the United Kingdom

Advertising in the United Kingdom

  • February 2019 •
  • 41 pages •
  • Report ID: 3958197 •
  • Format: PDF
Advertising in the United Kingdom

Summary
Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The UK advertising industry had total revenues of $27,958.4m in 2018, representing a compound annual growth rate (CAGR) of 5.5% between 2014 and 2018.
The retailer segment was the industry’s most lucrative in 2018, with total revenues of $5,591.7m, equivalent to 20% of the industry’s overall value.
Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United Kingdom
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United Kingdom
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom advertising market with five year forecasts

Reasons to buy
- What was the size of the United Kingdom advertising market by value in 2018?
- What will be the size of the United Kingdom advertising market in 2023?
- What factors are affecting the strength of competition in the United Kingdom advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United Kingdom’s advertising market?
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