Personal Hygiene in Scandinavia

Personal Hygiene in Scandinavia

  • November 2017 •
  • 40 pages •
  • Report ID: 3958403
Personal Hygiene in Scandinavia

Personal Hygiene in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the Scandinavia personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights
- The personal hygiene market consists of the retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads, and salts. The soap segment consists of both bar soaps and liquid soaps. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2016 exchange rates.
- The Scandinavian personal hygiene market had total revenues of $597.8m in 2016, representing a compound annual growth rate (CAGR) of 3.0% between 2012 and 2016.
- Market consumption volume increased with a CAGR of 2.7% between 2012 and 2016, to reach a total of 189.2 million units in 2016.
- Economic recovery across the region largely helped to build consumer confidence, which led to increased spending on premium personal hygiene products, and subsequently, supported market growth.

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Scandinavia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Scandinavia
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia personal hygiene market with five year forecasts by both value and volume

Reasons to buy
- What was the size of the Scandinavia personal hygiene market by value in 2016?
- What will be the size of the Scandinavia personal hygiene market in 2021?
- What factors are affecting the strength of competition in the Scandinavia personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitiors in Scandinavia’s personal hygiene market?

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