Italy Digital Advertising Spend in Automotive Industry

Italy Digital Advertising Spend in Automotive Industry

  • April 2016 •
  • 30 pages •
  • Report ID: 4049053 •
  • Format: PDF
Online advertising spend by automotive brands in Italy stood at US$427 million by end of 2015, accounting for 19.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.1%. This growth is expected to continue in 2016 with brands expected to spend US$469 million, representing an increase of 9.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by automotive brands to grow at a CAGR of 7.2% to reach US$620 million in 2020, accounting for 20.2% share of the market.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How much is being spent on online advertising by automotive brands?
- How is online mobile advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized by automotive brands?


Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis by automotive brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- Industry Split: This report provides advertising spending and growth analysis of automotive brand on online advertising.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


Report Scope
This report provides detailed online advertising spend by automotive industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: Italy
Market Focus: Online Marketing
Industry Focus: Automotive
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Online advertising spend by automotive industry for a period of 10 years, from 2011 to 2020.
- Data covering future of online mobile advertising spend and its share in online advertising
- Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
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