Italy Digital Advertising Spend in Media Industry

Italy Digital Advertising Spend in Media Industry

  • April 2016 •
  • 30 pages •
  • Report ID: 4049054 •
  • Format: PDF
Online advertising spend by media brands in Italy stood at US$74 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.7%. This growth is expected to continue in 2016 with brands expected to spend US$82 million, representing an increase of 10.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by media brands to grow at a CAGR of 7.5% to reach US$109 million in 2020, accounting for 3.5% share of the market.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How much is being spent on online advertising by media brands?
- How is online mobile advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized by media brands?


Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis by media brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- Industry Split: This report provides advertising spending and growth analysis of media brand on online advertising.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


Report Scope
This report provides detailed online advertising spend by media industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: Italy
Market Focus: Online Marketing
Industry Focus: Media
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Online advertising spend by media industry for a period of 10 years, from 2011 to 2020.
- Data covering future of online mobile advertising spend and its share in online advertising
- Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
Loading...

We are very sorry, but an error occurred.
Please contact support@reportbuyer.com if the problem remains.