Gaming Advertising Spend in Italy

Gaming Advertising Spend in Italy

  • April 2016 •
  • 48 pages •
  • Report ID: 4049064
Online gaming advertising spend in Italy stood at US$82 million by end of 2015, accounting for 3.6% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 14.5%. This growth is expected to continue in 2016 with brands expected to spend US$93 million, representing an increase of 15.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects online gaming ad spend to grow at a CAGR of 10.4% to reach US$139 million in 2020, accounting for 4.5% of the total online advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How much is being spent on online gaming advertising by gaming categories?
- How is online marketing budget being allocated and utilized?
- How is online mobile advertising expected to grow over the next five years?


Report Synopsis
This report provides detailed online gaming advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online gaming advertising spend database breaks down into following nine key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


Report Scope
This report provides detailed online gaming advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Italy
Market Focus: Online Gaming Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Data covering future of online gaming advertising spend and its share in online advertising.
- Data covering future of online mobile advertising spend and its share in online advertising.
- Online gaming advertising spend for a period of 10 years, from 2011 to 2020.
- Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
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